Yahoo! Acquires Indextools

April 9th, 2008 by Peter Glaeser | RSS feed for comments on this post | TrackBack URI

Gratulations to Hungary. Yahoo! is acquiring Indextools. The company offers a hosted web analytics suite including sophisticated conversion tracking. The company and the servers are based in Hungary. They’ve got sales people in Western Europe and North America as well.

Indextools was founded by Marton Szoke, a Hungarian entrepreneur with a degree in business administration but also a lot of technical knowledge. He spent some time studying in Vienna so he’s also fluent in German. Marton is a great guy and one of the very few CEO’s that take part in the development and management of their product.

After Google acquired Urchin, their analytics system became Google Analytics and also got linked with Adwords. Now that Microsoft introduced their own analytics solution, I wouldn’t be surprised to see Indextools as the future Yahoo! Analytics. The only problem: Currently Indextools is a fee-based service and clients with lots of traffic pay Indextools big money. I can’t imagine th