Using Google To Find The Hot Trends
May 28th, 2008 by Peter Glaeser |
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If you’re not familiar with Google Trends yet, you better check it out. This free tool shows you the search volume for a given set of keywords in a defined region. I’ve been using it for keyword research for quite some time already.
Affiliate marketers can use it to find hot trends, promising niches, but also diminishing markets. Let me show you some examples (all data for the United Kingdom):
“presents” and “gifts”:
It’s no surprise that people look for these terms in December.
Facebook vs. MySpace:
Facebook is extremely hot in the UK at the minute whereas MySpace is becoming old.
The fall of “ringtones”:
Mobile content is not nearly as popular as it used to be.
So if you’re thinking about a new project, do your research on Google Trends. I’m not saying that you can’t be successful in declining markets. However, if you want to create something really big, you need to create something that people are interested in.