http://www.peterglaeser.com/transparency-in-affiliate-marketing/ online and mobile affiliate marketing news Wed, 17 Mar 2010 06:36:07 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.peterglaeser.com/transparency-in-affiliate-marketing/comment-page-1/#comment-1786 CBS Sat, 13 Dec 2008 12:53:01 +0000 http://www.peterglaeser.com/?p=216#comment-1786 Sorry, but I don't see so much really new in showing IP address, user agent, referrering URL and conversion time. Several networks offer similar statistics at least for advertisers. Only the type of cookie (post click or post view) seem to be be additional. I also think, short conversion times are realistic, if the affiliate uses deeplinks and the customer is already registered at the merchants site. To check out at amazon after a price comparison takes me only some seconds for example. And I would say it's nearly the same at other big retailer sites. In my point of view cash back is also even less a type of fraud than post view tracking ("legalized" cookie dopping). Anyway, the important thing is to explain the advertisers what these methods are about and have clear agreements with them. Sorry, but I don’t see so much really new in showing IP address, user agent, referrering URL and conversion time. Several networks offer similar statistics at least for advertisers. Only the type of cookie (post click or post view) seem to be be additional. I also think, short conversion times are realistic, if the affiliate uses deeplinks and the customer is already registered at the merchants site. To check out at amazon after a price comparison takes me only some seconds for example. And I would say it’s nearly the same at other big retailer sites. In my point of view cash back is also even less a type of fraud than post view tracking (“legalized” cookie dopping). Anyway, the important thing is to explain the advertisers what these methods are about and have clear agreements with them.

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