http://www.peterglaeser.com/that-sale-is-mine-or-the-need-to-abolish-the-last-cookie-counts-principle/ opinions on online marketing, mobile advertising and technology Sat, 04 Feb 2012 18:55:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.peterglaeser.com/that-sale-is-mine-or-the-need-to-abolish-the-last-cookie-counts-principle/comment-page-1/#comment-13139 Das wäre toll: Cross-Tracking im Affiliate-Marketing - Affiliate-Marketing.de Blog Fri, 04 Dec 2009 15:34:06 +0000 http://www.peterglaeser.com/?p=375#comment-13139 [...] in Zukunft entwickeln wird. In diesem Zusammenhang fällt mir noch der Artikel “That sale is mine” or The Need To Abolish the Last-Cookie-Counts Principle von Peter Glaeser ein, der darin unter anderem auch das Thema Cross-Channel-Tracking [...] [...] in Zukunft entwickeln wird. In diesem Zusammenhang fällt mir noch der Artikel “That sale is mine” or The Need To Abolish the Last-Cookie-Counts Principle von Peter Glaeser ein, der darin unter anderem auch das Thema Cross-Channel-Tracking [...]

]]> http://www.peterglaeser.com/that-sale-is-mine-or-the-need-to-abolish-the-last-cookie-counts-principle/comment-page-1/#comment-11746 Roman Thu, 29 Oct 2009 09:50:51 +0000 http://www.peterglaeser.com/?p=375#comment-11746 Hey Peter, you're right when you say we have to increase the efforts now where online marketing budgets are higher and the tracking becomes more and more important to budget decisions. But I think you have to differentiate between the different industries. For travel websites or high cost electronik stuff like Apple, Dell or similar merchants I totally agree with you. I won't make a decision to buy such stuff only because I saw it on a google ad or a banner. I use to sleep over such decisions at least one night and may be google for the merchant the next day and click on the first sponsored ad to finally buy. But for low cost such as mobile entertaining, online dating, a lot of stuff at amazon I make my decision immediately and don't buy a ringtone because I clicked on a certain banner 20 days ago. Hey Peter,
you’re right when you say we have to increase the efforts now where online marketing budgets are higher and the tracking becomes more and more important to budget decisions.
But I think you have to differentiate between the different industries. For travel websites or high cost electronik stuff like Apple, Dell or similar merchants I totally agree with you. I won’t make a decision to buy such stuff only because I saw it on a google ad or a banner. I use to sleep over such decisions at least one night and may be google for the merchant the next day and click on the first sponsored ad to finally buy.
But for low cost such as mobile entertaining, online dating, a lot of stuff at amazon I make my decision immediately and don’t buy a ringtone because I clicked on a certain banner 20 days ago.

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