Ten Reasons for Using Yahoo! Analytics

October 9th, 2008 by Peter Glaeser | 1 Comment »

The artist formerly known as ... no, not Prince! Indextools! What Urchin Tracker is for Google is Indextools for Yahoo. The integration of Indextools into the Yahoo look and feel seems to be finished. Here are my ten reasons for using Yahoo! Analytics instead of Google Analytics: Competition: Google Analytics has ...

Yahoo! Acquires Indextools

April 9th, 2008 by Peter Glaeser | No Comments »

Gratulations to Hungary. Yahoo! is acquiring Indextools. The company offers a hosted web analytics suite including sophisticated conversion tracking. The company and the servers are based in Hungary. They've got sales people in Western Europe and North America as well. Indextools was founded by Marton Szoke, a Hungarian entrepreneur with a ...

Yahoo! Advertising Management Platform (AMP)

April 7th, 2008 by Peter Glaeser | No Comments »

Yahoo! are working on a new advertising network. To me it looks quite similar to the DoubleClick network that was recently acquired by Google. Here is a video preview of Yahoo! AMP.

Thank you, Microsoft!

February 2nd, 2008 by Peter Glaeser | No Comments »

I used to think I would never say that, but: Thank you, Microsoft, for trying to acquire Yahoo! Monopolies are bad for markets and Google needs to be challenged. The timing couldn't be better. Yahoo! had announced job cuts and lately and their advertising revenue used to be better too. ...