Tradedoubler AdMatch vs. Google AdSense

April 2nd, 2008 by Peter Glaeser | 5 Comments »

Usability Even though Tradedoubler has made a huge step in the right direction, AdSense is still better. For example, Tradedoubler forgot to translate some of the interface words into local languages. Here's an example of a mixture of a German interface with English wordings: 1:0 in favor of AdSense Flexibility Tradedoubler AdMatch lets you ...

Tradedoubler’s MatchSense Relevance Ads

March 25th, 2008 by Peter Glaeser | 3 Comments »

Today Tradedoubler announced that they would offer a contextual advertising creative format called AdMatch, promising a "market-leading contextual advertising solution": AdMatch launches across Europe on 31st March and is unique in its ability to serve ads across three separate ad formats: text, product and display. By scanning the content of web ...

Tradedoubler Speeding Up

January 16th, 2008 by Peter Glaeser | No Comments »

Long time no news from Swedish online media company Tradedoubler. Now they finally decided to expand to Asia with an office in Tokyo. Also they introduced their own search marketing tool called td Searchware 4, formerly known as BidBuddy by the acquired company The Technology Works.