Tracking for iPhone Application Downloads

March 1st, 2010 by Peter Glaeser | No Comments »

Long time no post on the affiliate tracking front. I just want to share some exciting news with you. As you know for a while I've been working for Sponsormob, the CPA Network for the Mobile Internet. We've released our download and conversion tracking for iPhone applicatiions. This means we can ...

Google Introduces Post-View Tracking

October 1st, 2009 by Peter Glaeser | No Comments »

Just read the news on Google's blog: They are introducing postview tracking. Google call it "view through to conversion". And as far as I understand them, this is going to be available on the content network only. They are using a 30-day cookie for postview. I hope nobody optimizes based on these ...

Small Networks Set The Standards

April 15th, 2009 by Peter Glaeser | No Comments »

Usually the larger an institution gets the less innovative it becomes. There are a few exceptions, but generally the big players of an industry don't drive innovation. After UK-based AffiliateFuture the German 2nd-tier affiliate network belboon has also introduced a tracking technology based on local shared objects, also widely known as ...

Ditching Google Analytics for Piwik

August 5th, 2008 by Peter Glaeser | 7 Comments »

I've been using Google Analytics for about two years now. It's a comprehensive improvement of the old Urchin tracker. The integration with Google AdWords is easy and gives a lot of insight. The product also gave the web analytics industry a big push and also played a role in the ...

Ziel des Affiliate-Trackings

April 24th, 2007 by Peter Glaeser | No Comments »

Werbetreibende fragen oft, was eine Werbemaßnahme konkret bringt. Im Gegensatz zur Offline-Werbung bietet das Internet eine sehr bequeme Möglichkeit, mittels technischer Kniffe die Herkunft eines Kunden genau zu bestimmen und den entsprechenden Vermittler daraufhin zu provisionieren. Ziel des Affiliate-Trackings ist also die punktgenaue Messung des Erfolgs von Online-Werbemaßnahmen. Bei Eintreten bestimmer ...