Affiliate NetworkxX in the lobby. (@ Hilton New York w/ 14 others) http://4sq.com/8BX7zL
Google must be living in fear of Bing. Maybe not, but it made me wonder why they rolled out their most radical change in ten years today: They got rid of the black/blue on white screen. The cool thing is that you can customize the background and use your own pictures. ...
Just heard the breaking news of Google buying AdMob, the biggest mobile ad network, for 750 million U.S. dollars. This should seriously mean something to those out there still questioning the growing importance of the mobile internet and mobile advertising. What would Google do? What did Google do? Go mobile.
Just read the news on Google's blog: They are introducing postview tracking. Google call it "view through to conversion". And as far as I understand them, this is going to be available on the content network only. They are using a 30-day cookie for postview. I hope nobody optimizes based on these ...
Google announced that they're going to start enforcing their new one-domain-per-ad-group policy next week. They are trying to get rid of multiple domains within the same ad group. I can understand that they want to improve their user experience and get rid of affiliate spam. However, with this new rule they ...
As I've mentioned in a previous post, Google hates ringtones and other mobile content products. About six month ago they installed a manual approval for mobile content ads. I've just been forwarded an email from a partner who is doing a lot of PPC in the mobile content industry. Google will ...
The Content Network has only been the very beginning. Google will be rolling out more advertising opportunities that are not related to search. Publishing offline ads in print media or local radio stations through Google AdWords has been possible in the U.S. for a while already. It looks like that ...
Concerns about data protection have inspired publishers of web browsers to come up with "stealth" modes. Especially traditional browser cookies are under attack now. Today a large percentage of the online advertising business is based on these cookies. What are the implications? Internet Explorer The current version 7 of IE blocks all ...
Google's new internet browser went into public beta testing today. If you haven't downloaded it and want to give it a try, go here: http://www.google.com/chrome/ Installation I can only speak for my Windows Vista machine. You download a small executable file which then loads more data from the internet. What I didn't ...
I've been using Google Analytics for about two years now. It's a comprehensive improvement of the old Urchin tracker. The integration with Google AdWords is easy and gives a lot of insight. The product also gave the web analytics industry a big push and also played a role in the ...
Without any prior notice a filter mechanism for ringtone keywords was introduced in Google AdWords. Ringtone ads now need to be authoized. A while back Google changed their editorial guidelines and introduced special rules for the promotion of mobile content such as ringtones, mobile games and mobile applications. Prime targets of ...