I’ve been using Google Analytics for about two years now. It’s a comprehensive improvement of the old Urchin tracker. The integration with Google AdWords is easy and gives a lot of insight. The product also gave the web analytics industry a big push and also played a role in the acquisition of Indextools by Yahoo.

However, I decided to remove Google Analytics from all my sites step-by-step. Why? Google won’t delete your websites’ data if you unsubscribe from Google Analytics. I hate data being collected and stored outside my sphere of influence. Using Google Analytics is like forwarding your server log files to your competition. I’d like to be in control of everything, especially when it comes to sensitive data.

As a Google Analytics alternative I’m using Piwik, an open-source web analytics package. It’s a free PHP/MySQL application that runs on standard LAMP servers. The front end consists of a fancy Ajax interface. The software also offers an API so that you can export data in a customized manner or put live statistics on your website. One Piwik installation can collect data for unlimited websites too. Seriously, it looks like Piwik is the way to go.