One Small Step For ebay, One GIANT Leap For Affiliates
March 17th, 2008 by Peter Glaeser |
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ebay decided to leave affiliate networks and start their own in-house affiliate network. Today they announced to leave Commission Junction. I would say that’s a big hit for CJ. I wonder how German Affilinet will deal with this as ebay is a major income source for Affilinet.
I have to say that ebay’s move makes perfect sense. The company is capable enough to run a tracking system on their own and adapt it to the needs of their affiliates. Here are some examples of the advantages of their in-house system:
- Easy global registration to multiple countries simultaneously
- New, targeted banners and rich media creatives
- New landing page optimization and geo-targeting capabilities
- More detailed reporting capabilities for eBay’s programs
2 Responses to “One Small Step For ebay, One GIANT Leap For Affiliates”
By rg on Mar 25, 2008 | Reply
hi peter, affilinet & TD werden weiter mit ebay zusammenarbeiten: http://affiliates.ebay.com/NS/Blog.htm
By Peter on Mar 25, 2008 | Reply
The small affiliates that only cause work will stay in the external affiliate networks. The big international affiliates will be pulled into the in-house program. At least that’s what I’ve been told.