The Content Network has only been the very beginning. Google will be rolling out more advertising opportunities that are not related to search. Publishing offline ads in print media or local radio stations through Google AdWords has been possible in the U.S. for a while already. It looks like that stuff will come to Germany soon.

Here’s a screen shot of the reports section of the AdWords interface. Unfortunately it’s in German because it was sent to me by a friend. But you can figure out yourself that it covers click-to-call (telephone), video and audio ads. Click on the image to see the full version.