Distractions on Landing Pages
May 30th, 2008 by Peter Glaeser |
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Today Tikkler, a German Twitter clone, launched an affiliate program with zanox. At the bottom of their homepage they implemented Google AdSense. Now my questions is, if you’re a professional affiliate, would you seriously send users to a site where they can click on ads and leave the site? I’ve also seen many advertiser landing pages with toll-free phone numbers and that kind of stuff. I doubt that the sales coming over the phone will be tracked correctly.
So if you’re an affiliate, don’t send traffic to landing pages with any type of distraction. Whether it be phone numbers, email addresses, links to other sites, or ads, they all kill your conversion. These advertisers either try to rip you off or they have no clue about online marketing. In any case, you lose! Just some random thoughts before leaving for the weekend …
2 Responses to “Distractions on Landing Pages”
By Matthew Wood on Jun 27, 2008 | Reply
Peter, totally agree, at the very least they should work with Zanox to show an alternative landing page if the referrer is an affiliate.