I’ve just returned from Leipzig where I attented the Affiliate Stammtisch. This networking event took place at the Moritzbastei in the city center, a medieval fortress-like building which looks like it was part of the ancient city wall. Wardrobe and restrooms probably used to be dungeons. At least they’ve kept the metal doors from back then. Nice location, perfect for the size of the event.

Affiliate Stammtisch was organized by Martin Dorst’s online marketing agency. They’re based in Leipzig and serve not only national retailers but also work for regional and local clients which I find great. Many agencies compete over the same clients, usually the large enterprises. But I believe the small and medium-sized companies are a huge market too.

I liked that they didn’t have a formal agenda for the evening. People go to networking events because they want to talk and not because they want to listen to lengthy presentations. Some of the sponsors didn’t even show up, probably because it was a Friday evening.

But most importantly, I really liked the fact that Martin wasn’t trying to turn the evening into a self-promotion show for his company. You know, at similar events organized by agencies they’re just using this for hardcore selling. Some companies don’t realize that they need to build reputation by action and not words. Martin understands this concept very well and I’m sure he and his team got something out of their work without having to push hard.

So thanks to Martin, Alexander and the rest of the team. I’m looking forward to next year’s event.